One Eastside
Appointed: 2023
Due to complete: 2026
One Eastside is a flagship Build to Rent development in central Birmingham and one of our most ambitious residential projects to date. Appointed by Pension Insurance Corporation in 2023, we were brought on to deliver the full interior design scope across all RIBA stages, working in close collaboration with Glancy Nicholls Architects and the wider delivery team. Comprising 667 apartments and over 20,000 sqft of resident amenity, the scheme represents a significant investment in the future of city-centre living in Birmingham.
Our role was to shape the identity and experience of this development from the inside out, creating a vibrant, resilient, and future-ready living environment that speaks directly to the expectations of today’s renters.
Our design strategy was rooted in hospitality thinking, balancing comfort, functionality, and style to deliver an elevated rental experience. As with all of our early-stage concept development, we conducted extensive research into the site’s history and immediate urban context to inform the aesthetic direction.
